Full sales pipeline overhaul with robust reporting

Background

Cyabra is a social threat intelligence company. Social media is the new attack surface and the fastest-growing arena for bad actors. Cyabra uncovers threats, provides actionable insights, real-time alerts, and safeguards companies, products, and people. Our technology exposes malicious actors, agendas, and bot networks. We break down the billions of conversations taking place online and across social media, understand narratives, and uncover disinformation campaigns.

The project

Working with Paio Solutions to implement HubSpot's Sales and Marketing Hubs was a game changer for us at Cyabra. As a rapidly growing company with several sales teams across different time zones, we needed a system that could support our complex pipelines and unique needs. Paio worked closely with us to scope out the project and build out our data architecture to ensure our sales teams had the tools they needed to succeed.

Paio also played a key role in connecting our entire marketing infrastructure to support both our inbound and outbound marketing efforts. By implementing HubSpot's Marketing Hub, they were able to create custom workflows that allowed us to nurture leads and push them down the funnel. They integrated our website, social media channels, and email marketing campaigns into a unified system, allowing us to track our leads and optimize our marketing efforts for maximum ROI.

Paio's commitment

Paio went above and beyond in their efforts to train our team on the system, ensuring that everyone was set up for success. They also recognized early that data is critical to our decision-making process and took the time to set up personalized in-depth dashboards for each team and our management based upon a solid data architecture scoped out together.

The conclusion

Their technical expertise and dedication to our success have been invaluable, and we continue to enjoy working with the Paio team even nine months after our initial implementation. I highly recommend Paio Solutions to anyone looking to implement HubSpot and take their sales and marketing efforts to the next level.